Hunter & Florence

Founded in Oslo by brand strategist and designer Paula Ironside, Hunter & Florence helps wellness and beauty founders build brands with meaning.

With over a decade of experience across design, marketing, and storytelling, Paula brings clarity and depth to every project, from ready-to-use brand kits to bespoke creative direction.

A studio built on intention, accessibility, and beauty that lasts.

Hey founder! Let’s grow your brand, beautifully.

Get branding tips, design tools, and content strategies, made for founders in wellness, beauty and health. No fluff, just visuals, voice and vision.

Customer review

I had an abstract vision of how I wanted the brand to feel like and Paula brought that to life with creativity, precision, and a deep understanding of my goals - making the brand feel authentic, inspiring, fresh, uniquely mine and aligned with my values

Maren

Mycotopia

Working with Hunter & Florence made me feel so supported. I only needed a small brand kit to get started, but Paula still treated it with so much care and creativity. She captured the feeling I wanted for May Senses in such a simple, beautiful way and gave me the confidence to show up more professionally online. It feels like my brand finally reflects who I am.

Maja

May Senses

Filia Garden is such a personal project for me, and I wanted the branding to feel natural, welcoming, and timeless. Paula understood right away what I needed to get started, and delivered everything so quickly, without it ever feeling overwhelming or complicated. That gave me the motivation and excitement to finally launch the concept. It already makes Filia Garden feel more real and alive.

Camilla

Filia Garden

Tell your story. Elevate your brand. Grow beautifully.

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Hunter & Florence helps wellness and beauty founders build brands that feel deeply human and work beautifully behind the scenes.

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Everything your brand needs, in one place.

Brand-in-a-Box™ Kits

Canva Templates

Styled Stock Images

How it works

Build your brand. Tell your story. Launch with confidence.

Pick from curated brand kits and visual tools made for wellness, beauty, and health founders.

Choose your kit

Edit in Canva with your logo, colours, and copy, no design skills needed.

Customize effortlessly

Each kit includes expert-crafted captions, content prompts, and visual guides to help you grow your brand online.

Launch with strategy

From blank page to premium brand in one download or through 1:1 support.

Consult today

Why Hunter &
Florence

Hunter & Florence began with a simple belief: that wellness founders deserve the same level of creative direction as global brands. My love for this industry runs deep, and this is just the beginning of a journey to create work and a community that elevates everyone, shaping its future.

✦ Story + structure

Emotional storytelling supported by clear brand systems.

✦ Beauty + intention

Design that feels human, not overdesigned.

✦ Technology + empathy

Using AI as a creative ally, not a replacement.

✦ Ease + depth

Strategy that’s as calm and intuitive as it is effective.