What a sports marketing report reveals about the next five years of wellness and beauty growth For decades, sports brands chased culture. Fashion, music, and streetwear told sports what mattered, and sports tried to get close to it. Highsnobiety's Guide to Good Sports Marketing 2026 opens with a simple observation: that flow has reversed. A fashion stylist joined the NFL. Fenty partnered with the WNBA. Naomi Osaka's tennis outfits generate more conversation than her matches.

What last week's campaigns are really telling founders Every week there's a new batch of campaigns to admire, dissect, or scroll past. But every so often the week's stories line up just right, and a pattern emerges that's bigger than any single launch. Last week, it was five of them: Meta baking Kylie Jenner's literal voice into AI glasses. Prada and Gentle Monster choosing imagination over technology in the same breath. Alo floating a tennis court in the middle of the ocean

Japanese market data is signalling a consumer shift. Here's what European beauty founders need to hear. There's a consumer in the exosome skincare market who researches like a scientist and purchases like a poet. She knows what EGF is. She can explain the difference between PDRN and exosomes. She's read the group threads, watched the dermatologist breakdowns, cross-referenced the ingredient lists. And then she buys the product because a reviewer said her skin had a healthy gl

On longevity, formulation, and the architectural choice most beauty founders never realise they are making. There is a conversation moving through the wellness and beauty industry this week, kicked off by a piece in Beauty Independent, about a small group of indie clean beauty brands, Maya Chia, Laurel Skin and May Lindstrom, who have done something most of their contemporaries have not managed. They have stayed. More than ten years in, founder-led, formulating in-house, stil

Real Talk with investor Rich Gersten on what early-stage founders get wrong, and what the ones who make it do differently. There's a specific kind of doubt that hits founders around month six or twelve. The brand exists. The product is real. You believe in it completely. And yet nothing is moving the way you thought it would. You're doing everything, the content, the outreach, the ops, the strategy, and it still feels like you're shouting into a room where no one can hear you