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Ai
The texture of reality is the new luxury
Why the brands winning beauty and wellness in 2026 are using AI where it adds leverage, and refusing it where it erodes trust. Image created by me in Midjourney The brands winning right now aren't the ones using AI the most. They're the ones using it where it adds leverage and refusing it where it would erode trust. That's the whole post. The rest is the working out. I've been using AI for over three years now. Long enough to have seen both the good and the bad sides, which I
Paula Ironside
May 78 min read
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