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Ways to work together
✦ Brand Audit: A clearer position in about 10 working days. The focused starting point if your positioning needs work first.
✦ The Integrated Partnership Strategy, technology and creative production from one embedded team, typically for 3 to 6 months.
✦ Creative Retainer: Ongoing creative direction and production, scoped as a project or as monthly support.
How we work
01 Understand your priorities We start with a conversation about your business, your team and where support will help most. If your positioning needs work first, we begin with the Brand Audit.
02 Agree the scope Before any work begins, we agree the deliverables, responsibilities, timeline and investment.
03 Deliver together Paula stays your main contact while the team and any specialists deliver alongside you. We review progress together and agree any changes before going further.
Let's discuss your next step. Tell us about your brand, your team and the work you need to move forward. Paula will be your first point of contact, and we'll share examples of work relevant to your brand.


The role we play
Paula is your main contact and leads brand strategy, positioning, cultural positioning, and brand architecture.
Mark leads technology: websites, backend systems, data collection, customer questionnaires, automation, and AI implementation.
Nina leads creative production: campaign concepts, photography, video, design, and content.
We bring in trusted photographers, filmmakers, editors, and other specialists when the scope calls for them.
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When a partnership makes sense
For founders and teams in beauty and wellness who need experienced support at a point of growth or change.
✦ You have a team and need additional expertise or delivery capacity.
✦ You are building your team and need support before deciding who to hire.
✦ You need clearer positioning, better technology and operations, or creative production for a specific priority.
We agree where we can add value and bring in the people the work needs.
Our approach

01 Understand your priorities
We begin with a conversation about your business, team, and immediate priorities. Together, we identify where support will be most useful.
If you need to clarify your positioning first, the Brand Audit offers a focused starting point. If the need is already clear, we can scope the work directly.

02 Agree the scope
We define the work around your needs: strategy, technology, creative production, or a combination.
Before work begins, we agree the deliverables, responsibilities, timeline, and investment. This may be a focused project or a 3–6 month partnership, with the right level of involvement from each team member.

03 Deliver together
Paula remains your main contact as our core team and any agreed specialists deliver the work alongside you.
The scope may include positioning, a website redesign, customer data systems, AI agents, improving how your brand is found through AI shopping tools, or campaign and content production. We review progress together and agree any changes to scope before proceeding.

Ways to work together
For specific engagements, timelines, and deliverables, explore the ways we can work together.






