Who is this for
✦ You're staring down the choice between hiring 2-3 senior people or handing everything to an agency, and neither feels right.
✦ Your product delivers and customers stay, but the brand hasn't caught up, and you're out of hours to fix it yourself.
✦ You want senior-level thinking now, not after a six-month search.
✦ You'd rather work with one embedded team than manage three separate freelancers or a slow-moving agency.
You don't need three hires. You need one team.
Most founders at this stage face the same bottleneck: to get real strategy, creative direction, and product/tech thinking in the room, you'd need to hire three senior people separately. A brand strategist, a campaign lead, and a product or technical partner. That's six-plus months of recruiting, a six-figure payroll commitment, and the real risk that any one of those hires doesn't work out.
Hunter & Florence removes that bottleneck. You get a strategist with a decade of brand experience, a campaign strategist who has worked with Charlotte Tilbury and Shiseido, and a product partner who has built at Netflix and Snowflake, already working together, already senior, already available.
No job listings.
No onboarding.
No severance risk.
Just the team, starting now
This is where your brand becomes a strategic asset.
Not just something that looks good, but something that helps you make better decisions.
We step back with you, get curious about what’s working and what’s changing, and find the ideas that can bring the whole brand into focus.
From positioning and brand architecture to expression, content and activation, we connect the thinking with the doing — so everything feels more intentional, more coherent, and more like you.
This is not an agency engagement.
It’s a close working relationship built around a period of meaningful change.
We work closely with founders and their teams, bringing strategy, creative direction, cultural thinking and execution together in one partnership.
Brand architecture
We find the idea underneath the brand.
✦ Positioning
✦ Purpose and point of view
✦ Audience and cultural context
✦ Brand narrative and foundations
Outcome:
A clearer foundation for everything that follows.
Expression & activation
We turn the thinking into something people can feel.
✦ Creative direction
✦ Campaign concepts
✦ Content and activation
✦ Visual and verbal expression
Outcome:
A brand that feels consistent, distinctive and alive.
Product & tech
We build and shape what runs underneath the brand.
✦ Backend, web, and platform systems
✦ Internal tools and automation
✦ Data and analytics setup
✦ Technical direction as you scale
Outcome:
A brand that runs on systems built to scale with it, not against it.
Systems & momentum
We make it easier to keep moving.
✦ Content systems
✦ Marketing direction
✦ Growth frameworks
✦ Ongoing creative support
Outcome:
A brand that can evolve without losing itself.
No strings
No employment contract. No severance. No recruiting cycle. Scope up, scope down, or wind the partnership down as your needs change, the team adjusts, you don't have to manage headcount.
Item Title Two
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
Item Title Three
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
What makes this different
We don't believe the answer is always more. More content. More campaigns. More noise. Sometimes the most valuable thing we can do is slow down, ask better questions, and find the one thing that makes everything else clearer. We bring strategy, creativity, and technical thinking together, but always with the same goal: to help you build a brand that feels true to what you're building and ready for what comes next.
Founder & Creative Director
Paula Ironside
A decade at the intersection of design, strategy, and cultural research.
Creator & Campaign Strategist
Nina Michalewska
Has worked with Charlotte Tilbury, Shiseido, Bimba y Lola, Pull&Bear, La Roche-Posay, Nivea, and 1664 Blanc.
Tech & Product
Morgan James
Built B2C and B2B products at Netflix and Snowflake.
Investmen
Scoped around the ambition and needs of each partnership.
Timeline
Typically 3–4 months for a full strategic and creative partnership.
You’ll walk away with: A precise understanding of your brand’s current reality, and its unrealised potential.
Full brand identity system (logo, palette, typography, guide)
01
Creative direction + moodboards
02
Messaging + brand story framework
03
Launch-ready content plan
04
Canva templates for IG + website use
05
Custom project-based pricing from 55,000 NOK (Norway). Other countries pricing on request