Before I sit down with Brent Ridge, I've been sitting with his book. I came across Brent Ridge the way a lot of good things happen, unexpectedly, through a conversation that led somewhere I didn't anticipate. I looked him up, found the book, and by the time I was boarding a flight to Warsaw for a podcast recording, I had it downloaded on my iPad and ready. I didn't put it down for the entire flight. Not because it's a page-turner in the conventional sense, but because I kept