Japanese market data is signalling a consumer shift. Here's what European beauty founders need to hear. There's a consumer in the exosome skincare market who researches like a scientist and purchases like a poet. She knows what EGF is. She can explain the difference between PDRN and exosomes. She's read the group threads, watched the dermatologist breakdowns, cross-referenced the ingredient lists. And then she buys the product because a reviewer said her skin had a healthy gl